The business outcomes obtained from Burger King’s collaboration with Portuma, which operates in the field of in-game advertising, present a noteworthy case study. Expectations and Brief Burger King was seeking new and measurable advertising platforms...

We are thrilled to share that Ayşegül Aydoğan, Co-Managing Partner at Portuma, a rising star in the gaming world, has joined the Board of Directors at MMA Türkiye. Her expertise, innovative mindset, and outstanding contributions...

As Portuma, we have become a member of the Digital Technologies Business Council under the Foreign Economic Relations Board (DEİK), which operates under the Ministry of Foreign Affairs. In our journey towards globalizing Portuma, we...

Expectation and Brief Burger King was on a mission to align its innovative and youth-oriented identity with its digital advertising strategies. The marketing team aimed to increase the brand's market share by exploring measurable and...

Portuma is thrilled to announce its partnership with Markapp Media, a leading digital agency based in Cyprus. Specializing in innovative marketing solutions, Markapp Media helps businesses thrive by crafting personalized strategies and creative campaigns. With their...

Portuma proudly announces a strategic partnership with Smarty Ads, a global digital advertising powerhouse with offices in the USA, UK, and Ukraine. Smarty Ads is renowned for developing advanced DSP (Demand-Side Platform) and SSP (Supply-Side...

Introducing Portuma’s exclusive Audio Ad Model, developed by our brilliant tech team. Ready to redefine in-game advertising, this dynamic model lets your brand's voice be heard while gamers play—no disruptions, just pure engagement. Alongside the...

Garanti BBVA's newly established payment and electronic money institution, Tami, offers digital wallet and payment solutions. Tami's prepaid card, "Tami Card," has partnered with Portuma, the global leader in in-game advertising. This collaboration aims to...

Portuma, a leading player in in-game advertising, is excited to announce its strategic partnership with Taipei Digital, a renowned digital solutions company headquartered in Taiwan. This collaboration represents a significant milestone in Portuma's ongoing efforts...

Fast-food giant Burger King has become the advertiser of Portuma! Known worldwide with thousands of restaurants and a wide fan base in various countries, the brand will collaborate with Portuma in its new advertising campaign....