Fenerbahçe University Joins Portuma’s In-Game Advertising Network! Bridging Higher Education and Dynamic In-Game Media Tech. Strategic Partnership Overview We are excited to announce our latest strategic collaboration: Fenerbahçe University has officially joined Portuma as an advertising partner! Through this partnership, Fenerbahçe University leverages Portuma’s non-intrusive, native in-game advertising infrastructure to connect directly with Gen Z and millennial […]

Portuma Connect Gift Cards Are Now Live on Türk Telekom Playstore! Streamlining Digital Rewards & In-Game Commerce for Europe’s Next-Gen Gamers. Executive Summary We are thrilled to announce a strategic distribution milestone: Portuma Connect Gift Cards are officially available on Türk Telekom Playstore, one of the region’s premier digital gaming and content storefronts. As embedded finance and gamified […]

For more than a century, Türkiye İş Bankası has been a symbol of trust, innovation, and financial leadership. Today, that legacy takes another step forward—this time, inside the world of gaming. We are proud to welcome Türkiye İş Bankası to the Portuma ecosystem, where brands connect with millions of players through seamless, non-intrusive, and immersive […]

The Cola That Belongs to All of Us — Now Inside Your Game Sarıyer Kola has always carried a simple but powerful promise in its tagline: “Hepimizin Kolası” — Everyone’s Cola. It’s a brand built on familiarity, accessibility, and a sense of belonging. So when the question arose of how to extend that identity into […]

A Regulatory Milestone Worth Understanding When a government formally recognizes a new technology sector within its export support framework, it marks a turning point — not just for the companies involved, but for the entire ecosystem. That turning point arrived for in-game advertising in Turkey when Portuma’s ad inventory was officially included in the Service […]

Numbers That Don’t Lie In the world of technology and advertising, companies frequently speak about ‘global reach’ as an aspiration. Portuma’s Q1 2026 Global Reach Report turns that aspiration into arithmetic. In the first three months of 2026 alone, Portuma’s platform generated over 109 million interactions worldwide — a figure that reframes the company not […]

The Problem with Traditional Advertising Advertising has always chased one fundamental question: how do we reach the right person, with the right message, at the right moment? Television offered the living room. Digital advertising offered search engines and social feeds. But as audiences evolved, so did their defenses. Today, the average internet user has become […]

As one of Türkiye’s pioneering technology companies in the field of in-game advertising, we are proud to announce that Portuma has been selected for the 4th cohort of Workup Gaming, the entrepreneurship program by Türkiye İş Bankası. This achievement is more than being accepted into an accelerator program; it is also a strong validation that […]

A statistical and strategic analysis of gaming audiences, immersive advertising, player behavior, mobile gaming growth, and the future of in-game advertising ecosystems. Introduction Gaming has evolved far beyond entertainment. Today, gaming represents one of the largest digital attention economies in the world. Millions of users spend hours every day inside interactive environments, creating a new […]

The Turkish technology ecosystem has hit another significant milestone. Portuma, the pioneer of in-game advertising, has been officially selected for the Visa Innovation Program Europe 2026. This achievement marks a new era for the brand, bridging the gap between gaming, advertising, and fintech on a continental scale. What is the Visa Innovation Program Europe? The […]

The world of digital marketing is evolving every day. Today’s consumers are becoming increasingly indifferent to traditional ads that interrupt their content flow. So, how can a brand reach its target audience without causing annoyance, and instead, by enriching their experience? Turkish Airlines (THY), the airline that flies to more countries than any other, found […]

Portuma has been shortlisted for the MarTech Awards 2026 with our Akbank collaboration. 🏆 Best Use of Technology in Digital Platforms This year, the project we delivered together with Akbank being shortlisted and winning awards across three leading industry organizations — hashtag#MIXXAwards, hashtag#MMASMARTIES, and hashtag#MarTechAwards — is a great honor for us. https://lnkd.in/dJqsFcmt Being recognized […]

We are proud to share that Portuma, in collaboration with Akbank , Giftad Digital , and Mediazone, has won the Bronze Award in the Gaming Category at the MMA TÜRKİYE Smarties Awards. Through this project, we approached in-game advertising with a data-driven strategy, creating a measurable, creative, and effective communication model for brands. By combining […]

The digital gaming world has evolved far beyond being just a space for entertainment. Today, it has become one of the most powerful environments where brands interact with users. With its sustainable ecosystem reaching millions of players, gaming offers brands innovative opportunities that go far beyond traditional advertising models. At the center of these opportunities […]

LevelUpSportsTech, one of the world’s leading gatherings in sports, technology, and investment held at Dubai Harbour, was an unforgettable and highly productive experience for Portuma. Throughout the event, we had the opportunity to meet many distinguished global figures and institutions, hold discussions on potential collaborations, and share our vision on an international platform. One-on-One Meetings […]