As a pioneer in digital transformation, Türk Telekom continues to make waves with innovative collaborations. Through a strategic partnership with Portuma, Türk Telekom now has the opportunity to engage directly with players within popular mobile...

The Gaming Measurement Framework by the IAB Experience Center is changing the game—literally. It offers a smart, structured approach to redefine success in gaming campaigns. ✅ From standard to custom ad formats across display, video,...

At Portuma, we’re excited to continue growing our in-game advertising network with fresh and dynamic integrations. Our latest partnership with Back Streets brings our Play-to-Earn (P2E) model into a vibrant gaming world, where players can...

Portuma partnered with Vodafone to deliver a 15-day in-game advertising campaign, combining innovative ad formats with measurable impact. Over 1.5 million ad impressions 487,000+ audio ad plays 175,000+ push notifications delivered Vodafone’s brand message was...

Akbank partnered with Portuma to enhance digital engagement and reach a younger audience through innovative in-game advertising solutions. The campaign, which ran from May 6th to May 30th, featured in-game audio ads, banners, push notifications,...

Portuma's intrinsic in-game ads command an average of 2,957 attentive seconds per thousand impressions. Compare that to: Billboard ads: 1,924 Facebook in-feed: 1,106 Mobile banners: 409 Gaming isn’t just another channel. It’s where attention lives....

In-game advertising is rapidly evolving into a powerful engagement space beyond traditional media. In this presentation, we explore global insights, platform based performance analysis, seasonal campaign opportunities, and a successful local case from Turkey along...

Our founder, Ozan Emrah Ünal, took part as a distinguished speaker in the panel discussion titled "NEXT in Value Creation with Data", held as part of the lMMA NEXT! CONFERENCE – MarTech Edition. He was...

The Game Committee under the Digital Technologies Business Council of the Foreign Economic Relations Board (DEİK) continues to unite key figures from the gaming industry. One of the latest names to join the committee is...

Portuma is shifting into high gear with the launch of its latest adrenaline-pumping title: Motor Race Simulator! Get ready to dive into a world of roaring engines, precision driving, and heart-pounding races that bring the...