The digital marketing ecosystem that brings the gaming world and brands together continues to expand with next-generation technologies every day. GIGI AWARDS 2026, which recognizes innovative projects and achievements in this field, honored one of the most remarkable projects in the in-game advertising industry this year. Portuma, a company specializing in in-game advertising technologies, received an award for its exclusive project developed for Tıkla Gelsin.

An Innovative Advertising Model That Preserves the Gaming Experience

As traditional advertising methods give way to dynamic and integrated solutions, Portuma’s campaign for Tıkla Gelsin has earned recognition from industry professionals. The advertising concept, seamlessly integrated into natural in-game environments without disrupting gameplay or the user experience, enabled the brand to engage effectively with its target audience.

The project, honored at GIGI AWARDS 2026, serves as a concrete example of how in-game advertising has evolved beyond a mere channel for brand visibility into a strategic medium capable of delivering high conversion rates.

A Successful Collaboration Between Industry Leaders

Behind the project’s success lies a strong partnership. The following contributions came together to elevate the impact of branded content in the gaming world:

  • Tıkla Gelsin’s forward-thinking vision,
  • The strategic planning and advertising solutions provided by SEM and The Mediology Advertising Solutions Agency,
  • Portuma’s technical infrastructure and in-game integration capabilities.

Together, these strengths helped take the effectiveness of branded content in gaming to the next level.

What Does the Future Hold for In-Game Advertising?

This achievement at GIGI AWARDS 2026 once again demonstrates the growing interest of advertisers in the gaming ecosystem. This exemplary project, delivered by Portuma and its partners, serves as an important reference point for how brands may shape their presence in the gaming world in the years ahead.

 

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