At Portuma, every step we take is driven by a vision to shape the future of digital connection. Today, we are proud to announce another major milestone in our global expansion journey.

Portuma has been selected as one of the standout startups to join the “Road to DACH Region” program, jointly launched by Switzerland-based international investment & innovation hub Tenity and Yapı Kredi FRWRD.

Expanding Portuma’s Footprint into the DACH Region

The DACH region (Germany, Austria, and Switzerland) represents one of Europe’s most dynamic gaming and fintech ecosystems. For Portuma, participating in this prestigious cohort is more than just an achievement—it is a strategic opportunity to:

  • Accelerate our market entry and growth across the DACH region
  • Strengthen our international network with global mentors and investors
  • Build high-impact partnerships with visionary brands in international markets

By combining our in-game advertising and gamified loyalty technology with Tenity and Yapı Kredi FRWRD’s global reach, we are taking our Turkish-born technology to the global stage.

A Strong Kick-Off and a Clear Vision for International Expansion

The program officially kicked off at the Yapı Kredi Head Office, bringing together an elite group of startups with a shared ambition: turning international growth from an aspiration into an actionable, structured path.

From strategic market preparation to 1-on-1 deep dives tailored to Portuma’s unique goals, the program sets the stage for our upcoming presence at Bits & Pretzels 2026 in Munich.

As Evren Şahin (EVP of Digital Banking & Innovation at Yapı Kredi) highlighted during the opening, creating meaningful pathways for startups to grow beyond borders is essential for global leadership.

Expressing Our Gratitude

International achievements are built on strong partnerships and shared vision. We would like to express our sincere gratitude to everyone who made this strategic program possible, including:

  • Sabina Babayeva – Head of Hub at Tenity İstanbul
  • Eda Taşkın – Head of UK at Tenity
  • Zeynep Yıldız – Innovation & Entrepreneurship Manager at Yapı Kredi FRWRD

Their dedicated guidance, expert support, and commitment to fostering startup ecosystems are invaluable as we prepare for the road ahead.

Building the Future of Global In-Game Connection Together

As gaming continues to lead consumer attention and digital communication worldwide, Portuma remains committed to connecting brands and players through seamless, immersive, and value-driven experiences.

Next stop: DACH! 🚀

#InGameAds #Portuma #RoadToDACH #YapiKrediFRWRD #Tenity #Fintech #Gamification #BitsAndPretzels #GlobalGrowth