As one of Türkiye’s pioneering technology companies in the field of in-game advertising, we are proud to announce that Portuma has been selected for the 4th cohort of Workup Gaming, the entrepreneurship program by Türkiye İş Bankası.

This achievement is more than being accepted into an accelerator program; it is also a strong validation that Portuma is among the startups shaping the future of gaming technologies, advertising technologies (AdTech), and player economies.

WHAT IS WORKUP GAMING?

Workup Gaming is a startup acceleration program developed by Türkiye İş Bankası for the gaming industry. The program provides mentorship, business development support, and access to investor networks for startups creating innovative solutions in game development, gaming technologies, player experience, artificial intelligence, data analytics, and the broader gaming ecosystem.

Recognized as one of Türkiye’s leading corporate entrepreneurship programs, Workup Gaming aims to help startups scale their products and expand into global markets.

WHAT DOES PORTUMA DO?

Portuma develops next-generation in-game advertising technologies that enable brands to reach players without disrupting the gaming experience.

Unlike traditional digital advertising models, Portuma integrates advertisements naturally into gameplay, creating a more valuable experience for both brands and players.

Today, Portuma technologies reach:
• More than 300 mobile games,
• Over 150 countries,
• Millions of players worldwide.

While delivering measurable and highly engaging advertising solutions for brands, we also create a more natural and user-friendly advertising experience for players.

WHY IS THIS IMPORTANT?

The gaming industry is no longer just a form of entertainment; it has become one of the fastest-growing media channels for brands.

In an ecosystem with billions of players worldwide, reaching the right audience at the right time has become increasingly critical. At Portuma, our technology addresses this need while preserving the integrity of the gaming experience.

Through the Workup Gaming program, we aim to:
• Accelerate our product development processes,
• Build new strategic partnerships,
• Strengthen our international growth strategies,
• Advance innovation in gaming and advertising technologies.

LOOKING AHEAD

Our vision at Portuma is to transform in-game advertising from a simple advertising model into a sustainable engagement channel between brands and players.

Being selected for the 4th Cohort of Workup Gaming marks an important milestone in this journey. Through new technologies, strategic collaborations, and ambitious global growth plans, we will continue creating value for the gaming ecosystem.

We would like to thank all our partners, supporters, and stakeholders who believe in our vision and grow alongside us.

At Portuma, we will continue building the future of in-game advertising. 🚀🎮