Portuma, the pioneering platform in the in-game advertising sector, is proud to announce an exciting collaboration with Milli Piyango, one of Turkey’s most established and well-known brands. Through this strategic partnership, Milli Piyango will reach millions of gamers via the dynamic and interactive advertising spaces within Portuma’s extensive gaming network.

Milli Piyango, the first name that comes to mind for games of chance in Turkey for many years, has taken a significant step towards the gaming world in line with its digital transformation and innovative marketing strategies. With this collaboration, Milli Piyango aims to increase its brand awareness and reach, especially within the mobile gaming universe where young and tech-savvy audiences are highly concentrated.

Within the scope of this partnership, players will encounter Milli Piyango advertisements on billboards, posters, or other in-game objects designed not to disrupt the flow of their favorite mobile games. This will allow Milli Piyango to connect with its target audience at the right time and in the most entertaining environment.

Portuma is a global in-game advertising platform that brings brands and publishers together at the heart of the gaming world. With its advanced technology, it enables brands to advertise across a vast network of over 500 mobile and PC games without interrupting the player’s experience. Portuma offers an effective marketing channel for brands while creating a new revenue model for game developers.