The digital gaming world continues to evolve with innovative technologies and creative ideas every day. One of the most exciting recent developments in this dynamic ecosystem is the collaboration between Portuma and Gamest. Portuma is known for its innovative solutions in in-game advertising, while Gamest stands out as a Turkey-based technology studio with a global impact.
This strategic partnership aims to bring immersive games and content developed for mobile devices and XR technologies together with advertising in a more innovative way. Pushing the boundaries of the gaming world, this collaboration seeks to offer players both entertaining and engaging advertising experiences.
An Innovative Approach to In-Game Advertising
Going beyond traditional digital advertising, in-game advertising offers significant opportunities for brands. Portuma develops advertising solutions seamlessly integrated into the natural flow of games, allowing brands to reach their target audiences without disrupting the player experience. This partnership with Gamest aims to expand the boundaries of in-game advertising by reaching millions of players worldwide.
29 January 2025
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Writer: ptyonetim