Portuma is thrilled to announce its new partnership with Bidinfluence, a cutting-edge SSP (Supply-Side Platform) that helps publishers maximize their ad revenue through programmatic technology. Based in the United States, Bidinfluence is a leader in the industry, providing innovative solutions to publishers worldwide.

Programmatic advertising has been experiencing exponential growth, with global programmatic ad spending expected to reach $558 million in 2023, nearly double the amount spent in 2019. This growth reflects the increasing importance of efficient and effective ad placements in today’s digital landscape.

Through this partnership, Portuma aims to revolutionize in-game advertising by integrating Bidinfluence’s advanced programmatic technology. This collaboration will enable game developers and publishers to optimize their ad inventory, increase fill rates, and achieve higher CPMs (Cost Per Thousand Impressions) without disrupting the gaming experience.