Portuma partnered with Vodafone to execute an innovative in-game advertising campaign. For 15 days, Vodafone‘s audio and video ads were seamlessly integrated into Portuma’s in-game advertising spaces, reaching a broad audience of gamers. Additionally, push notifications were deployed to maximize user engagement.
Success and Benefits
1) Wide Reach: The campaign achieved 1,596,365 ad impressions, ensuring Vodafone’s brand message reached a vast gaming audience effectively.
2) High Engagement: With 487,709 audio ad plays, the immersive format captured players’ attention, amplifying brand recall and engagement.
3) Targeted Communication: 175,874 push notifications enabled precise and direct interaction with players, driving awareness and action.
4) Innovative Integration: Vodafone leveraged Portuma’s in-game advertising platform to connect with a gaming-oriented demographic, aligning with their forward-thinking digital marketing strategy.
5) Measurable Impact: The detailed metrics demonstrated the campaign’s success, providing clear evidence of its effectiveness and the value of in-game advertising.
16 January 2025
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Writer: ptyonetim