Before integrating Portuma, our revenue model was primarily based on in-app purchases (IAP) and traditional video ad formats such as interstitial and rewarded videos. However, these models don’t always yield ideal results in terms of sustainability, user engagement, and player satisfaction. In particular, interruptions caused by ad displays could negatively affect the player experience. That’s why we needed new alternatives that could contribute to our revenue model without disrupting the user experience.

How long did it take to integrate Portuma?
Integrating the Portuma SDK was quite fast and smooth. Thanks to the clarity and comprehensiveness of the documentation, our technical team was able to complete the basic integration in just a few working days for our multiplayer game, and within a single day for our other casual games. Since we had a game running on Unity, the SDK being fully compatible with the latest versions accelerated the integration process. After that, we moved on to the testing phase and observed how real-time ads impacted the in-game experience.

Do you think the integration process was easy?
Yes, honestly, it was easier than we expected. The Portuma team provided fast technical support and assisted us at every stage. The SDK documentation was easy to understand, the error messages were helpful, and the dashboard was designed with foresight. Thanks to this, we achieved maximum efficiency with minimum effort on the developer side. Also, the real-time functionality of the system allowed us to manage ads dynamically, which made our operations much easier. Since it’s available on the Unity Asset Store, updates are now incredibly quick and simple.

What do you think Portuma offers to developers?
Portuma offers game developers a new and sustainable way to generate passive income. One of its biggest advantages is the ability to deliver ads without disrupting the gameplay experience. Players perceive these ads naturally as part of the flow, allowing us to generate revenue without negatively affecting retention or user satisfaction.

In addition, Portuma’s programmatic ad infrastructure allows developers to work with a wider and more valuable range of advertisers. For studios looking to maintain a balanced in-game economy, earning revenue without heavily relying on IAP is a significant benefit—especially considering that user acquisition costs for in-app purchases are currently very high.

How did your retention rates change after showing ads?
After integrating Portuma, we didn’t observe any negative impact on our user retention rates—in fact, some segments even showed improvement. Since players encountered ads that didn’t interrupt their experience and were smoothly integrated into the game flow, we received more positive feedback than expected.

Portuma’s natural placement approach ensures that ads are presented without being distracting or breaking immersion. In fact, some players mentioned that seeing real brand content in the game made the world feel more believable and alive. This proved to us that it’s truly possible to generate revenue without harming the player experience, and that Portuma provides a powerful solution in this regard.