For more than a century, Türkiye İş Bankası has been a symbol of trust, innovation, and financial leadership. Today, that legacy takes another step forward—this time, inside the world of gaming.

We are proud to welcome Türkiye İş Bankası to the Portuma ecosystem, where brands connect with millions of players through seamless, non-intrusive, and immersive in-game advertising experiences.

Where Tradition Meets Digital Innovation

Gaming is no longer just entertainment—it has become one of the world’s most engaging digital environments. With millions of players spending hours in virtual worlds every day, brands have an unprecedented opportunity to communicate with audiences in a way that feels natural and meaningful.

By partnering with Portuma, Türkiye İş Bankası embraces this new era of digital communication, extending its trusted presence into interactive gaming experiences.

Reaching the Next Generation of Consumers

Today’s consumers, particularly Gen Z and younger Millennials, value authenticity over interruption. Traditional advertising methods are becoming less effective, while contextual experiences inside games create stronger engagement and higher brand recall.

The Power of Portuma’s In-Game Ad Technology

Through Portuma’s specialized technology, Türkiye İş Bankası will reach gamers through:

  • Brand-safe gaming environments

  • Naturally integrated in-game placements

  • High-attention moments without disrupting gameplay

  • Millions of daily advertising impressions across mobile games

This approach allows the bank to stay connected with digital-first audiences while preserving the premium experience both for players and for the brand.

Innovation Backed by Trust

Türkiye İş Bankası has always been recognized for combining its rich heritage with forward-thinking innovation. This collaboration demonstrates how established institutions can continue evolving by embracing emerging digital platforms.

Rather than interrupting the gaming experience, Portuma enables brands to become a natural part of it—creating meaningful interactions that players appreciate.

Building the Future of Digital Connection Together

The collaboration between Portuma and Türkiye İş Bankası represents more than a partnership. It reflects a shared vision of how brands can communicate in the digital age: through innovation, relevance, and authentic engagement.

As gaming continues to shape the future of media and consumer attention, we’re excited to help visionary brands like Türkiye İş Bankası create experiences that resonate with the next generation.

A Century of Trust. A New Generation of Experience.