Portuma’s intrinsic in-game ads command an average of 2,957 attentive seconds per thousand impressions.

Compare that to:

Billboard ads: 1,924

Facebook in-feed: 1,106

Mobile banners: 409

Gaming isn’t just another channel. It’s where attention lives.

And this attention works harder. The high-engagement environment in which gamers are reached makes the format especially impactful compared to other media. It doesn’t just boost awareness. Studies show a clear link between attention and lower-funnel outcomes like consideration and purchase intent.