Portuma, one of the new-generation leaders in digital advertising, has taken its pioneering role in in-game advertising a step further by forming a significant partnership with Akbank, one of Turkey’s leading banks. Through this strategic collaboration, Akbank’s brand messages will reach millions of gamers directly.

Today, the gaming industry has become not just a source of entertainment but also an effective platform for brands to reach their target audiences. With its innovative technologies, Portuma enables game developers to generate ad revenue while allowing brands to connect with their audiences without disrupting the user experience. This partnership with Akbank stands out as a model that will pave the way for the banking sector in the field of in-game advertising in Turkey.

With its innovative approach to in-game advertising, Portuma has not only partnered with Akbank but also collaborated with other leading Turkish brands such as Hopi, Garanti BBVA, and Vodafone. Through these strategic partnerships with major brands, Portuma integrates advertising technologies into the gaming world, offering high visibility for brands while providing gamers with a seamless experience.