In 2024, advertising and media investments in Turkey were reported to be 253.6 billion TL, marking a 78.9% growth compared to the previous year. Worldwide, media investments grew by 8.1% compared to the previous year, and Turkey stands as the country with the highest growth among those with the most media investments. Considering the share of media investments in GDP (0.5%), it is evident that our country has significant growth potential. We hope that 2025 will be the year we realize this growth potential, and we can clearly observe that the advertising and marketing industry is growing, strengthening its contribution to the Turkish economy. We wish for this contribution to continue increasing.