Portuma announced that the ads first approved in the Android version of Axell Studio’s Wonder Racer game will be integrated into all games, respectively. Portuma recently announced agreements with many global advertisers and game studios.
Portuma made it possible to display in-game advertisements and broadcast the advertisements with the SDK technology, which only a few companies in the world have achieved. Portuma is now integrated with 26 global advertising infrastructure providers, including Adjust, Admixer, Adsyield, and LoopMe with its new integration process and international agreements, Advertisements of major brands such as Samsung, Apple, THY, and IABW appeared in Portuma’s post-integration in-game advertising areas.
Portuma has previously announced that it has signed with Axell Studio, Happy Crab Games, Game Factory, Pollux Games, and Spektra Games. Portuma stated that with the completion of the integrations, it has reached 300 million downloads and 5 million active daily users in 177 countries.
Portuma CEO Ozan Emrah Ünal stated that he wants to dominate 5% of the market this year in the in-game advertising industry, which is $ 7 billion in 2021. Emrah Ünal said, “According to our competitor analysis, Portuma is ahead of its competitors in terms of fill rate and builds a more sustainable income for its partners. Portuma is positively differentiated from our competitors with the fee we pay per 1000 impressions and fill rates.”
Murat Kahraman, the investor and strategy partner of Portuma, founder of Game Factory, stated that in-game advertising has created a new revenue model among game studios, especially Portuma’s advertisements without disturbing the game experience providing serious gains to game studios.
Oyunder President Tansu Kendirli, one of Portuma’s strategic advisors, said that they support Portuma, which develops its own technology outside of the gaming industry in Turkey, and that it is of great importance that a service that provides added value in the developing game ecosystem was born from a Turkish company.
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