Garanti BBVA‘s newly established payment and electronic money institution, Tami, offers digital wallet and payment solutions. Tami’s prepaid card, “Tami Card,” has partnered with Portuma, the global leader in in-game advertising.

This collaboration aims to expand Tami Card’s reach to a broader audience, supported by a series of innovative campaigns and prize-winning competitions targeted at younger demographics. Officially known as Garanti Payment and Electronic Money Services Inc., Tami provides its users with advanced and reliable infrastructures, enabling them to complete payment transactions quickly and easily. Tami stands out with features such as wallets, money transfers, parental controls, and cashback campaigns, while also offering businesses various conveniences and privileges with its POS products.

Portuma and Tami Target Gamers in the Gaming World

This partnership with Portuma represents a significant step for Tami in targeting the young gaming audience. Integrated into games with 1 billion downloads and displaying ads in 177 countries, Portuma has positioned Tami among global brands like Burger King, Tıklagelsin, OKX, Milka, and Saat&Saat through this agreement.

As part of this collaboration, Tami’s benefits will be promoted through ads integrated into Portuma’s games during a month-long campaign. Additionally, a prize competition organized jointly by Portuma and Tami will reward players who view the highest number of ads. This competition aims to increase Tami’s recognition and usage among young people. Moreover, Tami will also utilize Portuma’s world-first audio ad model, featuring in-game audio ads.

Through this partnership with Tami, Portuma aims to combine the financial solutions young people need in the digital world with their gaming experience.