Portuma that brings together the game developers and the brands which want to advertise, will provide real time advertisements.Brands will be able to request the ad space that seems more suitable for them. Transparent broadcasts of these ads taken instantly can be made viewable by sharing it with the brand. In this way, the brand which will observe the results from ads will be able to take firm steps in finding

the right target audience.Game developers, on the other hand, will show their advertisement spaces in the arena by using their creativity on in-game advertising spaces.