As the world of digital advertising evolves rapidly, brands are seeking more innovative and effective ways to reach their target audiences. In this pursuit, Burger King set out to find a digital advertising platform that could build stronger connections with younger audiences, while also offering measurable performance. The focus shifted to new-generation advertising platforms that merge with the dynamics of the gaming world. This is where Portuma came into play.

What is Portuma?
Portuma stands out as a platform that makes a difference in in-game advertising. With banner, audio, and video ads integrated into games, it offers brands the opportunity to reach large audiences. Moreover, these ads allow direct interaction with players without interrupting the gaming experience. Thanks to its ability to deliver measurable results and enhance ad visibility, Portuma has become an effective medium for brands.

How did the collaboration between Burger King and Portuma begin?
As a brand known for its innovative advertising campaigns, Burger King was looking for ways to reach younger audiences in the digital world more quickly and effectively. The search for a platform that would strengthen its marketing strategies and offer a more interactive experience for its target audience led them to Portuma, a platform growing within the gaming world.

Burger King’s primary goal was to introduce its brand more effectively to the gaming audience, create an attention-grabbing campaign, and monitor its performance in real-time. Portuma’s in-game advertising model provided exactly what Burger King needed. Through this platform, which perfectly aligned with the brand’s digital strategies, Burger King’s ads not only captured the attention of players but also delivered directly measurable results.

Burger King’s triumph in the gaming world
The data collected from the collaboration between Burger King and Portuma revealed how successful the campaign was. Burger King’s in-game ads achieved a 95% visibility rate. This figure significantly surpassed the industry average of 82%, showing that Burger King’s ads were widely noticed by the target audience.

Similarly, with a 93% Video Completion Rate (VCR), it became clear that users watched the ads in their entirety and formed a strong connection with the brand. The campaign garnered 945,125 views and 995,897 impressions, proving that Burger King reached a large audience.

A significant contribution to this success came from the MG Media advertising agency. MG Media played a pivotal role in introducing Burger King to Portuma, guiding the brand to find the most suitable advertising model for its target audience. This successful campaign strengthened Burger King’s position as an innovative and effective brand in the digital world.

An inspiring collaboration…
Through this partnership with Portuma, Burger King brought a new dimension to digital advertising. The wide reach, high visibility, and engagement rates offered by in-game advertising accelerated the brand’s connection with the younger audience. The measurable results provided by Portuma not only reinforced Burger King’s marketing strategies but also allowed the brand to execute a standout campaign in the digital world. This collaboration not only showcased the power of in-game advertising but also served as a source of inspiration for future campaigns.

Link to the news: https://www.marketingturkiye.com.tr/haberler/burger-king-ve-portumadan-oyun-ici-reklamcilikta-basari-oykusu/