The business outcomes obtained from Burger King’s collaboration with Portuma, which operates in the field of in-game advertising, present a noteworthy case study.
Expectations and Brief
Burger King was seeking new and measurable advertising platforms to reflect its innovative and youth-oriented identity in its digital advertising strategies. The marketing team’s main goal was to increase the brand’s total market share and develop strategies that would make a difference. The most important question that emerged was: Can Burger King find an advertising platform that aligns with its innovative identity and provides measurable performance? The answer lay in Portuma. This new medium in the field of in-game advertising offered the measurability, innovation, and wide audience reach that the brand needed.
The Solution
Portuma, with its measurable results and innovative structure, provided a solution to Burger King’s problem. By utilizing Portuma’s in-game advertising spaces, Burger King launched an advertising campaign that reflected its innovative identity and was directly measurable. Thanks to the opportunities provided by Portuma, the performance of Burger King’s campaigns was monitored in real time, and the impact and feedback from the campaign were clearly measured.
his collaboration gave new momentum to Burger King’s digital strategies in the process of reaching its target audience. The wide reach and interaction opportunities offered by in-game advertising allowed the brand to reach its target audience faster and more effectively. This innovative and measurable medium perfectly aligned with Burger King’s marketing strategy.
Performance Data
The viewability, impressions, and interaction rates obtained from the collaboration between Burger King and Portuma further supported the success of the campaign:
- Viewability Rate: 95%
- Benchmark Viewability: 82%
- VCR (Video Completion Rate): 93%
- Benchmark VCR: 80%
- Views: 945,125
- Impressions: 995,897
These results prove that Burger King’s advertisements achieved very high visibility and interaction rates in the in-game medium. Notably, the 95% viewability rate was significantly higher than the industry average of 82%, emphasizing the high performance of the ads. Additionally, the 93% VCR (video completion rate) showed that users watched the ads with great interest and completed them.
Campaign Success and Benefits
Portuma provided the following benefits to Burger King at the end of the process:
- High Viewability: The 95% viewability rate shows that Burger King’s ads were largely noticed by the target audience in the in-game medium. This figure proves that the brand’s messages successfully reached its target audience.
- High Video Completion Rate (VCR): The 93% VCR demonstrates that users watched the ads attentively and completed them. This shows that Burger King effectively created awareness about its brand and products.
- Measurable Results: The detailed viewing and impression data provided by Portuma allowed Burger King to clearly see the performance of its advertising campaigns. With 945,125 views and 995,897 impressions, it was clear that the ads reached the target audience and had an impact on a large audience.
- Innovative Advertising Strategy: By offering a medium aligned with Burger King’s innovative identity in the field of in-game advertising, Portuma gave a fresh perspective to the brand’s digital marketing strategy. This collaboration allowed Burger King to take a leading role in the digital world and build stronger connections with the younger audience.
The collaboration between Portuma and Burger King once again proved how powerful the medium of in-game advertising can be. Achieving high visibility, interaction rates, and measurable results, Burger King successfully used this innovative advertising space to reach its goals. The brand’s innovative and creative identity combined with the opportunities provided by Portuma to make a significant impact in digital marketing and inspired other brands.
This successful collaboration with Burger King was brought to life through MG Media. MG Media’s contributions played a crucial role in bringing the brand’s innovative advertising strategy together with the gaming world.
Link to the news:
https://mediacat.com/oyun-ici-reklamcilikta-basariya-giden-yol/
11 October 2024
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Writer: ptyonetim