January 6–31 Campaign Achieves Strong Visibility Across Gaming Ecosystem

Digital payment platform Paycell successfully executed a comprehensive in-game advertising campaign throughout January, leveraging multiple ad formats to maximize reach and engagement within the gaming community.

The campaign, launched between January 6 and January 31, was powered by Portuma’s innovative in-game advertising infrastructure. By utilizing a diverse mix of ad models—including audio, banner, push notifications, interstitial video, rewarded ads, and interstitial banners—Paycell effectively connected with its target audience in immersive digital environments.

Strong Performance Across Multiple Formats

The campaign was structured around carefully defined impression goals for each format:

  • Audio/Banner Ads: With an initial target of 240,000 sound-based impressions, the campaign delivered 238,845 successful impressions, nearly reaching full capacity.

  • Push Notifications: Designed for direct communication, 236,000 push messages were delivered out of a planned 360,000, reinforcing real-time engagement with users.

  • Interstitial Video Ads: Aiming for 144,000 views, the campaign generated 134,703 net impressions, achieving strong video visibility within gameplay transitions.

  • Rewarded Ads: Focused on user retention and incentivized engagement, this format reached 157,858 impressions against a target of 180,000, demonstrating high interaction levels among players.

  • Interstitial Banners: Offering the campaign’s highest reach potential, this format was planned to deliver 2,307,692 impressions, significantly amplifying brand exposure within the gaming ecosystem.

Expanding Brand Awareness in Digital Gaming

Through a strategically diversified advertising approach, Paycell successfully strengthened its brand presence across digital gaming platforms. The campaign not only increased awareness but also enhanced user interaction by integrating non-disruptive ad experiences directly into gameplay environments.

By combining immersive ad formats with data-driven targeting, Paycell demonstrated how brands can effectively engage modern gaming audiences through innovative in-game advertising solutions.