At the 2024 Smarties Awards, organized by MMA Turkey, Portuma achieved a remarkable milestone by winning the Bronze Award in the main category of E-commerce Marketing. The award was presented under the subcategory of O2O (Online-to-Offline) / New Retail / Innovative and Emerging Technology Sales Channels.

This in-game advertising project, carried out in partnership with Tami, succeeded in making a significant impact on the digital advertising and e-commerce industries. Combining innovative technological solutions with effective marketing strategies, the project stood out as a powerful example of merging the gaming world with the advertising sector.

The collaboration aimed to expand the reach of the Tami card to a broader audience, particularly targeting younger demographics through a series of innovative campaigns and prize-winning competitions. Tami’s benefits were promoted throughout a month-long campaign with advertisements integrated into Portuma’s games. The competition, co- organized by Portuma and Tami, rewarded players who viewed the most advertisements. Additionally, Tami leveraged Portuma’s globally pioneering audio advertising model, featuring in-game voice ads.

This award underscores the importance of adapting to rising trends in digital marketing and technological innovation, highlighting the value of innovative approaches in the industry. Portuma’s success at the Smarties Awards opens new doors for the future of in-game advertising, paving the way for fresh opportunities in the field.

Details: https://www.mmaglobal.com/smarties-2024/finalists/winners/region:6