Thanks to Portuma, the brands that are not limited to already existing advertising spaces will be able to have specialized advertisement spaces and they will move with their unlimited imagination. In-game ads will be able to be used for delivering the messages of the brands and providing the interactive participation of the consumers. The ads will be offered in real time instantly and fast action will be taken by taking its place in the game.

In traditional advertising, advertising space is very limited and generally exposes the target audience of the ad to the ad. In short, they have to see the ad. The target audience of the advertisement, which is exposed to advertisements at every moment of their life, also creates a negative attitude towards these advertisements. The audience, who will normally use the product or service promoted by the advertisement, has a negative attitude towards this product and service and avoids using it because of the pressure of the advertisements.

With in-game advertising, since the advertiser does not display the advertisement by imposing an obligation on the target audience, a negative attitude is not developed by the target audience towards the product or service promoted by the advertiser. Portuma advertises by protecting the quality and impression of the advertiser’s product or service.

You can also access Advantages for Game Developers here