The games will have more sense of reality thanks to in-game ads which do not affect playing and do not distribute the game experience, innovative and amusing in-game advertising apps will be able to improve for the children, teenagers and young-adults who use the internet heavily. There will be no audience lost because of the mandatory ads while playing the game, because with Portuma, the ads are not mandatory and annoying. Besides them, Portuma creates a source of income to game developers.