Turkcell AdPlus is combining its strength in in-game advertising with Portuma’s advanced technological infrastructure.

As part of this strategic collaboration, brands within the Turkcell AdPlus inventory will now be featured in the non-intrusive in-game banner and audio advertising placements developed by Portuma, designed to preserve the user experience.

Through this integration, brands will gain the opportunity to connect with their target audiences in the high-engagement gaming ecosystem in a more natural, measurable, and effective way.