Portuma partnered with Vodafone to deliver a 15-day in-game advertising campaign, combining innovative ad formats with measurable impact.
Over 1.5 million ad impressions
487,000+ audio ad plays
175,000+ push notifications delivered
Vodafone’s brand message was seamlessly integrated into Portuma’s in-game environments, effectively engaging a tech-savvy gaming audience. Through immersive audio formats and targeted notifications, the campaign drove both awareness and user interaction.
This collaboration stands as a strong example of how in-game advertising can create tangible results and meaningful connections between brands and players.
Discover how Portuma can bring your brand into the world of gaming.
27 June 2025
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Writer: ptyonetim