The Gaming Measurement Framework by the IAB Experience Center is changing the game—literally. It offers a smart, structured approach to redefine success in gaming campaigns.

✅ From standard to custom ad formats across display, video, and audio
✅ Focus on real metrics—CTR is out, attention and context are in
✅ Designed for today’s players—where immersion beats interruption

As a proud member of the IAB Vendor List, Portuma doesn’t just follow these standards—we actively bring them to life.

Through our in-game advertising solutions, we deliver results that matter:
⚡ Attention-grabbing
🎯 Contextually relevant
📊 Brand-driven—no clicks needed

This new framework unites brands, agencies, and platforms under one goal: understanding what success truly means in the gaming world.

💡 Time to rethink performance.
🎮 Real engagement lives inside the game